In their original paper that described what became Scrum, “The New New Product Development Game,” Professors Takeuchi and Nonaka described the characteristics of the teams they saw at the best companies in the world

  • Transcendent: They have a sense of purpose beyond the ordinary. This self-realized goal allows them to move beyond the ordinary into the extraordinary. In a very real way the very decision to not be average, but to be great, changes the way they view themselves, and what they’re capable of.

  • Autonomous: The teams are self-organizing and self-managing, they have the power to make their own decisions about how they do their jobs, and are empowered to make those decisions stick.

  • Cross-Functional: The teams have all the skills needed to complete the project. Planning, design, production, sales, distribution. And those skills feed and reinforce each other. As one team member that designed a revolutionary new camera for Canon described it: “When all the team members are located in one large room, someone’s information becomes yours, without even trying. You then start thinking in terms of what’s best or second best for the group at large and not only where you stand.”